Roush Performance & Country Rock Star Build a F-350 Dually

Roush Performance announced its partnership with country rock music star Brantley Gilbert with a one-of-one F-350 build to kick of Brantley’s Off The Rails 2024 concert tour.

Brantley and Roush Performance sought to create a one-off dually in collaboration with other American-rooted brands.

“This is the perfect build to kickstart the Off The Rails Tour,” said Gilbert. “When I first contacted them about this build, we set out to bring some of the best American brands in the market to partner on this truck. I couldn’t be happier with how it came out.”

Assembled by the Wild Willies Custom Accessories team at Akins Ford, an authorized Roush Performance Dealer in Winder, Georgia, the F-350 farm truck represents an amalgamation of premium all-American brands and Roush engineering.

Some of the Roush F-350 Dually upgrades include:

  • 5-inch BDS lift kit with FOX 2.5 Performance Elite Shocks
  • 38-inch Nitto Trail Gripper M/T tires
  • 24-inch American Force Independence Dually Series wheels
  • Roush Performance DPF-back exhaust system

The truck has custom appointments from Brantley, including black Midnight Reserve paint and a Rigid LED rock light system in the wheel wells. Official Roush Performance styling components are featured from grille to tailgate.

Inside the cabin, the Wild Willies team outfitted the truck with an LED interior lighting package. Secure storage comes courtesy of the Roush Performance console vault, and a set of premium subwoofers mounted under the seats provide the country tunes.

Following numerous sold-out shows in North America, the Roush Performance partnership kicks off Brantley Gilbert’s 2024 Off The Rails Tour, featuring special guests Dylan Marlowe, Struggle Jennings and Demun Jones.

In addition to Brantley’s one-off farm truck build, Roush Performance recently launched its 2024 Super Duty production model.