Castrol is teaming up with combat sports icon and mixed martial artist Ronda Rousey to promote Castrol EDGE Extended Performance Premium Synthetic Motor Oil. Known for her dominance in competition, relentless preparation, disciplined training and the pursuit of excellence, Rousey joins the Castrol team as a new brand ambassador fresh off a victory this past Saturday, company officials stated in a press release.
“I’ve built my career on never backing down and always pushing to be the best,” said Rousey. “I see that same fighting spirit in Castrol. They are relentless in their pursuit of performance, and I’m excited to join the team and help showcase what it means to demonstrate ultimate performance.”
Rousey stars in the new Castrol EDGE Extended Performance Premium Synthetic Motor Oil campaign, featuring a commercial spot and content across social and retail channels, according to the release.
“We are thrilled to welcome Ronda Rousey to the Castrol team,” said Fabiana Neves, CEO of Castrol Americas. “Ronda represents the discipline, resilience and relentless pursuit of excellence that we engineer into every Castrol EDGE product. This partnership allows us to connect those values with drivers who depend on performance they can trust under pressure.”