With more than 80 applicants, the Launch Pad competition concluded with Hence pitching his invention to a panel of industry experts against the five finalists at the Petersen Automotive Museum. His winning product is a new technology for all vehicles.
“As an entrepreneur, you dream about this moment. I am incredibly proud of my team and grateful to SEMA for the platform to showcase our hard work and life-saving product,” said Hence. “I hope that with this incredible result we can take a meaningful step toward reducing rear-end crashes.”
Hence’s winning product, the Impulse – Emergency Brake Light, is a wireless, battery-powered emergency brake light that reduces rear-end collisions by pulsing eight ultra-bright LEDs under extreme braking situations to alert the following driver up to 50% quicker. Impulse can be installed on any passenger vehicle with a standard back windshield and has a four-year battery life.
The young entrepreneur automotive program offers innovators, entrepreneurs and inventors between the ages of 18-39 a platform at the world’s largest B2B gathering at the SEMA Show. This year’s SEMA Launch Pad competition included more than 80 applicants.
For his efforts, Hence will receive a prize package that includes $10,000 to be used to benefit the business, exposure to elevate their business and product to the next level with marketing opportunities to industry media outlets, turn-key exhibit space at the 2021 SEMA Show, a free advertisement in SEMA News magazine, access to business tools and resources and more.
