Roland DGA, Skip Barber Racing School Form Co-Promotional Partnership

Roland DGA Corporation, a provider of wide-format inkjet printers, printer/cutters, has formed a co-promotional partnership with Skip Barber Racing School, the company announced.

The Skip Barber Racing School will be utilizing two next-generation Roland DG TrueVIS VG2 series printer/cutters to power the school’s graphics shop, producing everything from wraps and decals for its fleet of race cars to signs and banners for display at racing and instructional events.

“We are thrilled about our new partnership with Roland DGA,” said Joe Monitto, chief revenue officer for the Skip Barber Racing School. “We’re using our TrueVIS VG2 printer/cutters to create eye-catching vehicle graphics for the cars we use in our driving safety and racing programs, as well as promotional signage and graphics for all of our business units. The prints they produce are nothing short of amazing – the image quality, level of detail, and rich, vibrant colors are out of this world.”

Roland DGA President and CEO Andrew Oransky is equally excited about partnering with the Skip Barber Racing School. “Skip Barber is a name that’s synonymous with driving excellence,” said Oransky. “It’s also an operation with impressive reach. In addition to the thousands of students that graduate from their instructional programs annually, they conduct more than 50 corporate events each year and have a major presence at races throughout the country. Teaming up with Skip Barber will create many opportunities to familiarize a wide audience with Roland DGA’s products.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.