In partnership with the City of Beverly Hills and the Rodeo Drive Committee, the 31st annual Rodeo Drive Concours d’Elegance will return to Beverly Hills on Sunday, June 21. Celebrating luxury and automotive culture, this year’s event will pay tribute to America’s 250th anniversary during the Rodeo Drive Committee’s 50th year, event organizers said in a press release. The free Father’s Day event will take place from 10 a.m. to 4 p.m. on world-famous Rodeo Drive.
“The Concours d’Elegance is an annual tradition our community looks forward to every year,” said Beverly Hills Mayor Craig A. Corman. “Aside from being a rare opportunity to see so many classic and modern ‘trophy’ cars lined up side by side on Rodeo Drive, it brings both residents and visitors together to experience the energy our city creates for all to enjoy.”
Celebration of Craftsmanship, Ingenuity & Luxury
Presented by O’Gara Coach Beverly Hills, the 2026 Rodeo Drive Concours d’Elegance will showcase an eclectic lineup of rare hypercars, vintage classics, coachbuilt icons and historically significant vehicles from around the world, as well as highlight the centennial of historic Route 66 and its enduring influence on American car culture, noted the release.
“America celebrates 250 years of history, innovation and enduring spirit, and this year’s Rodeo Drive Concours carries a special significance as a celebration of the passion, craftsmanship and ingenuity that have long defined our nation’s love for the automobile,” said Rodeo Drive Concours chairman Bruce Meyer. “We are always proud to welcome families, collectors and enthusiasts from around the world, but especially this year, as we celebrate this iconic Father’s Day tradition during such a historic moment for our country.”
“As Rodeo Drive celebrates its 50th anniversary, this year’s Concours d’Elegance is especially meaningful because it honors the enduring connection between luxury, style and automotive culture that has defined the street for decades, from the craftsmanship and innovation of the finest automobiles ever made, to the passion and community they inspire,” said Rodeo Drive Committee President Kathy Gohari. “We’re excited to welcome everyone to experience this iconic celebration on Father’s Day during such a landmark year for Rodeo Drive.”
Event Details & Beneficiaries
In addition to the vehicle displays, there are interactive exhibits, a variety of gourmet food trucks and family-friendly attractions. Proceeds from the event will benefit the Beverly Hills Police Foundation and the Beverly Hills Fire Chief’s Fund, nonprofit organizations dedicated to supporting first responders and their families.