Richard Childress Racing Enhances Performance with Predictive Analytics

Legendary NASCAR team Richard Childress Racing was recently profiled by Forbes.com for its predictive analytics program, which has aided the stock car outfit’s pursuit of another championship.

From a sophisticated control room in the team’s North Carolina headquarters, crew members analyze data in real-time, then use the information to help with decision making during a race, most notably during pit stops.

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By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.