Reports: Honda, Nissan Discussing Merger Options

Automotive news outlets have been reporting on merger talks between Honda and Nissan.

Automotive news outlets have been reporting on merger talks between Honda and Nissan as the two companies try to stay competitive on the road to a full electric vehicle market. If finalized, the partnership would create the world’s third largest auto group by vehicle sales, analysts predict, with 8 million sales annually.

According to CNBC, the merger report comes at a time when many auto giants are struggling to cope with increased global competition from bigger EV makers such as Tesla and China’s BYD.

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By Jef White

Jef White is the executive editor of THE SHOP magazine.