RealTruck Inc. collaborated with NFL quarterback Joe Burrow for a customized one-of-a-kind Ford Bronco that will be auctioned at the Barrett-Jackson Columbus Auction June 25–27, company officials stated in a press release.
One hundred percent of the hammer price from the sale of the custom Bronco will benefit Burrow’s nonprofit organization, the Joe Burrow Foundation, supporting the organization’s mission to provide resources and support to the underprivileged and underserved. Barrett-Jackson waives all fees and commissions for charity vehicle auctions.
“Collaborating with Joe Burrow Foundation on this custom vehicle build creates a unique platform to unite performance, purpose and community,” said RealTruck Inc. vice president of marketing Lee Riser. “Together, we’re leveraging creativity, innovation and influence to inspire people, bring communities together, and generate support for a cause that creates change.”
The 2022 Ford Bronco was unveiled at Burrow’s Tiger Tee-Off charity event in Baton Rouge on May 8, and is customized with RealTruck accessories, a custom wrap and interior upgrades to complete the Burrow-built Bronco, noted the release. Features of the build include a Steel Bender bumper, RealTruck winch, 3.5-inch Superlift suspension and Havoc roof rack and lasso lights. The finished Bronco was on site for The Joe Burrow Foundation Charity Golf tournament at Coldstream Country Club on May 29.
“It’s really special to be able to give back to the Cincinnati and Baton Rouge communities that have supported me throughout my career,” said Joe Burrow. “This custom Ford Bronco build is more than just a vehicle; it’s a symbol of the hard work that Ohio and Louisiana are known for. I want to thank RealTruck and the builders who put their craftsmanship into this project. Whoever ends up behind the wheel of this one-of-a-kind ride can rest assured that the proceeds are going to a great cause.”