RADwood has named Mobil 1 as a title sponsor for the 2024 event season. Returning to Austin’s Circuit of The Americas with a new format, RADwood attendees can expect a festival-style atmosphere with more than 550 cars on display, appropriately titled Mobil 1 Totally RAD Live.
“RADwood is a celebration of the cars and culture of the 1980s and ’90s as well as the people who created it,” said Art Cervantes, co-founder and CEO of RADwood. “Our partner, Mobil 1, has helped fuel the growth of RADwood so we can continue to reach more enthusiasts and provide the raddest experience possible.”
RADwood Austin is the first of several stops for the Mobil 1 Totally RAD Live experience in 2024 including additional activations in Detroit and San Pedro later this year. Together, the two iconic automotive brands will tap into the best the RADwood era has to offer and bring attendees new and unique experiences, including:
- Live concert series featuring Zoodust, DJ Leslie Nava on the 1’s and 2’s, ’80s cover band Flashback80s! and Austin favorites with the hits of the ’90s
- Two newly announced Mobil 1 awards: The People’s Choice Award and the Road Warrior Award
- A meet & greet with Chris Jacobs of Overhaulin’ fame
- A new VIP Chill Zone with great food and drink, a covered lounge area with a view of the stage
- Expanded awards ceremony and upgraded fashion contests
- Ride and Drive opportunities putting guests behind the wheel of RADwood era icons
- “Why I Drive” online campaign where guests share their RAD-rides with Hagerty social media followers
“Mobil 1 has a lot to celebrate this year as we mark our 50-year anniversary. When we looked at our driving community and their ongoing support through the years, we knew we wanted to continue shaping the future by finding new ways to recognize and celebrate them,” said Ryan Allen, brand & partnerships manager for Mobil 1. “Becoming title sponsor of RADwood is a natural and exciting progression in our partnership that allows us to dig in even deeper with our shared community of car lovers.”
Mobil 1 will continue to have an on-site presence at RADwood events throughout the year where attendees can sign up for the brand’s members-only community, the Mobil 1 DR1VRS CLUB, enjoy giveaways and participate in voting for the People’s Choice Award.
RADwood 2024 events include:
- July 20, 2024: RADwood NorCal, San Francisco, CA
- August 24, 2024: RADwood PNW, Tacoma, WA
- September 14, 2024: RADwood Detroit, MI
- November 9, 2024: RADwood SoCal, San Pedro
To learn more about Mobil 1 Totally RAD Live, view the full RADwood schedule, or purchase spectator ticket packages, click here.