The Featured Products Showcase is returning to the 2025 PRI Show, allowing attendees to the annual racing and performance industry trade expo a chance to discover the latest innovations driving the motorsports industry.
Set for Dec. 11-13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the PRI Show’s dedicated new product section annually features hundreds of top products from exhibitors in one location. Cutting-edge engine components, advanced racing gear, fuel technology and more will fill the walkway near the Yellow Hall and Georgia Street entrance, adjacent to the iconic Capitol Cube hanging car.
“The Featured Products Showcase is where ingenuity meets efficiency,” says Michael Good, PRI president. “Attendees can see at a glance what products are defining the next era of motorsports and identify what matters most to their business.”
PRODUCT DISCOVERY MADE EASY
With more than 1,000 exhibitors showcasing their products, services and technologies at the PRI Show, the Featured Products Showcase helps attendees discover solutions that manufacturers want to put front and center. Product descriptions are located next to each component to help visitors understand its impact and influence in the racing and performance markets.
“Whether you’re sourcing new parts to gain a competitive edge on the track or discover innovations from your favorite brand, the Featured Products Showcase makes it easy to identify what’s new, what’s trending and what’s fueling the future of racing,” says Karin Davidson, PRI Show director.
HONORING STANDOUT PRODUCTS
A distinguished panel of racing industry professionals, including track operators, sanctioning bodies, media and influencers, will select their favorite products on display. Top vote-getters will earn the title of Featured Products Showcase Award recipient.
All 2025 PRI Show exhibitors are eligible to participate in the Featured Products Showcase, with one free entry provided to all first-time exhibitors.