Performance Racing Industry (PRI) announced the debut of the PRI Paddock, a new activation at the grand entrance of the 2025 PRI Show at the Indiana Convention Center, Dec. 11-13. Continuing a long-standing PRI tradition, the centerpiece of the experience will be the show’s iconic hanging car, event organizers stated in a press release. This year’s car is the Matco Tools Top Fuel dragster driven by four-time NHRA Top Fuel Champion Antron Brown.
The Paddock includes a stage featuring live interviews and standout vehicles representing the breadth of racing disciplines at the show, including a BMW M4 GT3 EVO from SRO GT World Challenge America powered by AWS, a Honda Civic from SCCA Time Attack, a TRAD PRO4 custom off-road truck from Amsoil Champ Off Road, a Schnee-Lawson Sprint Car from the High Limit Racing Series, and a Ferrari 599 GTB Fiorano from Formula Drift. PRI says this reflects its commitment to supporting the entire racing community, from grassroots competitors to professional teams and manufacturers, while connecting attendees with the industry leaders and innovators shaping motorsports.
“Racing is at the heart of everything we do, and the 2025 PRI Show brings that energy front and center with the debut of the PRI Paddock,” said Michael Good, PRI president. “This is about creating an experience that reflects PRI’s role as the hub for innovation and collaboration in motorsports. The Paddock strengthens our strategy to connect the entire racing community, from racers and teams to manufacturers and fans, while showcasing the creativity and passion that drive the industry forward.”
The PRI Paddock Celebrates All Aspects of Racing for All Three Days of the Show
Throughout all three days of the PRI Show, the PRI Paddock stage will host driver appearances, industry conversations, expert interviews, and opportunities for fans to interact with some of the most influential voices in motorsports, noted the release.
“The PRI Paddock gives attendees an unforgettable first impression of the show,” said Karin Davidson, PRI show director. “With live interviews and standout vehicles, fans and industry professionals can connect, learn and celebrate all aspects of racing.”
PRI Paddock Interview Schedule
Thursday, Dec. 11
- 9:30 a.m. – Michael Good, president of Performance Racing Industry (PRI)
- 10:00 a.m. – Bill Bader, president and owner of Summit Motorsports Park
- 10:30 a.m. – Cindy Sisson, executive director of Women in Motorsports North America
- 11:00 a.m. – Melanie White, CEO of Hellwig and SEMA board of directors chair
- 11:30 a.m. – Kim Pendergast, CEO of Magnuson Products
- 12:00 a.m. – John Doonan, president of IMSA
- 1:00 a.m. – Glen Cromwell, president of NHRA
- 1:30 p.m. – Ty Flannery
- 2:00 p.m. – Adam LZ, Formula Drift driver, content creator, car builder and entrepreneur
Friday, Dec. 12
- 9:30 a.m. – Mike Spagnola, president and CEO of Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI)
- 10:00 a.m. – Greg Zipadelli (Zippy), crew chief and team executive of Port City Race Cars
- 10:30 a.m. – Kyle Fickler, director of business development at ProCharger
- 11:00 a.m. – Gaige Herrera, NHRA driver
- 11:30 a.m. – Wes Buck, founder/editorial director at Drag Illustrated
- 12:00 p.m. – Doug Lane, president and owner of Motor State Distributing, and Curt Spalding, division manager of Allstar Performance
- 1:00 p.m. – Nelson Gill, owner and founder of ACC Performance
- 1:30 p.m. – Lyn St. James, former racer, co-founder and president of Women in Motorsports North America
- 2:00 p.m. – Davey Hamilton Sr., former race car driver and founder of the King of the Wing Sprint Car Series, and Davey Hamilton Jr., former racer, founder and owner of the Open Wheel Showdown
Saturday, Dec. 13
- 10:30 a.m. – Vivian Campbell, ARA Rally driver, RC2, Car 964, musician
- 11:00 a.m. – Jason Vansickle, vice president of curation and education at Indianapolis Motor Speedway Museum, and Dan Rosenau, restoration manager at Indianapolis Motor Speedway Museum
- 11:30 a.m. – Brian Mabutas and Nick Pedroza, founders of Eat Sleep Race
PRI also recently announced that motorsports track operators, promoters and sanctioning body leaders will have a dedicated headquarters area set up to conduct business, learn from industry leaders and grow their professional networks at the 2025 PRI Show.