PRI Celebrates Successful Trade Show

Performance Racing Industry (PRI) concluded its annual week of trade show related activities in Indianapolis last month, marking the successful return of the in-person motorsports professional’s event. With more than 50,000 attendees, including media, industry influencers, enthusiasts and professionals from nearly 1,000 exhibiting companies, the 2021 PRI Show was the biggest in the 35-year history of the organization.

Roger Penske and Indianapolis Motor Speedway President Doug Boles kicked off the Show at the Grand Opening Breakfast on the morning of Dec. 9. Other highlights from the Dec. 9-11 Show included the unveiling of the Indianapolis 500 ticket design with four-time race winner Helio Castroneves, a special show tour with Indiana Gov. Eric Holcomb, a Save Our Racecars Rally to support the PRI PAC and a dedicated EV Zone to highlight future trends in motorsport.

“It was great to experience the excitement and camaraderie of being back in person at the PRI Show, catch up with friends and colleagues, take advantage of opportunities to capture business, and network with other motorsports professionals,” said PRI President Dr. Jamie Meyer. “The level of innovation and development for the motorsports industry on display at the Show was truly outstanding and a clear demonstration of the strength and growth of motorsports.”

While at the Show, racing manufacturers and service providers had the opportunity to meet face-to-face with buyers for hands-on sales presentations, and attendees enjoyed a variety of educational seminars, networking events and conferences throughout the show.

“The PRI Trade Show was a huge success for our business. Our booth was busy throughout, and the crowds were enthusiastic about being back together in person,” said Dave Werremeyer, business development manager for Frankenstein Engine Dynamics. “Thanks to conversations and inquiries we may not have had if not for networking at the Show, we now have opportunities to expand our product lines into additional applications.”

The 2022 PRI Trade Show will take place December 8-10, 2022, in Indianapolis.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.