Rexburg, Idaho-based Premier Performance Products Distribution is offering its next purchasing opportunity for its customers to attend the Dealer Land Cruise in Playa Bonita, Panama.

The event, set for 2020, will mark the 12^th annual Premier Dealer Land Cruise. The cruise is design to combine the “best of both business and pleasure, with a week in paradise and hands-on training from some of the leading manufacturers in the aftermarket industry,” according to the company.

The 2020 Premier Dealer Land Cruise is set for Feb. 10-15 at the Dreams Playa Bonita in Playa Bonita, Panama. Customers qualify by earning points through certain purchases levels on sponsoring vendor lines. This month, Premier is offering triple points for customers that grow their business by 15 percent or more on any sponsoring vendor line, according to the company.

“The Dealer Land Cruise has been a great program for Premier,” said Bob Barra, executive vice president of sales and marketing at Premier Performance. “It’s great to partner with our vendors because we have the same goal-we want to see our customers be successful and grow their business. And we have the tools to help them. We’re looking forward to Panama 2020!”

Visit premierwd.com for more details on the Premier Dealer Land Cruise.