Premier Performance has appointed Alan Miller to the role of business development manager.

Miller will be responsible for growing business in the company’s eastern U.S. territory via outside sales.

“Alan has a unique understanding of the distribution model, bringing with him a wealth and variety of experience in retail, aftermarket distribution, OEM, and most recently, National Account sales,” said Bob Barra, executive vice president of sales & marketing at Premier. “Alan has a high level of passion and understanding for the distribution model, and for anticipating and meeting customer needs.”

Miller most recently worked as director of national accounts at King, a manufacturer of portable OTA and satellite products for the recreational and automotive aftermarket. In addition to representing Premier in the east, Miller also will be responsible for developing Premier’s business with national accounts. To best serve the company’s customers in the east, Miller will be based out of Premier’s Louisville, Kentucky facility.

“I’m very excited to be joining the team at Premier Performance,” said Miller. “This is a great opportunity to apply my sales and distribution experience gained in the recreational vehicle industry to a new market segment, and to help Premier grow its business in both new and existing markets.”

The position of eastern business development manager was previously held by Trev Burt, who recently took on the new role of merchandising and events manager.

For more information, contact Matt Meehan at 888-497-3666 (ext. 5637) or by emailing matt.meehan@premierwd.com; or visit premierwd.com.