Premier Performance Products Distribution is celebrating its 20th year in business by launching its Platinum Rewards Program series.

A 20th anniversary is commonly known as a platinum anniversary, which led Premier to naming its dealer incentives initiative this year the Platinum Rewards Program.

Premier Performance has long offered travel rewards programs and its annual Dealer Cruise. This year the company is expanding the platform with a series of quarterly travel rewards programs in partnership with individual vendors.

BD Diesel will be the first partner to kick off the travel rewards program. To qualify, Premier dealers must purchase a minimum of $5,000 from March 1 to April 30. At the conclusion of the qualifying period, the two accounts who grow their purchases of BD Diesel the most will receive an all-expenses paid trip to visit BD Diesel headquarters in Abbotsford, British Columbia, Canada, for a factory tour, exclusive product training, world-class sport fishing, and more, according to the distributor.

“We’re very excited to partner with our friends at BD Diesel for this unique offering,” said Bob Barra, executive vice president of sales & marketing for Premier Performance. “We couldn’t pick a better partner to help us kick off the celebration of our Platinum Anniversary.”

More details will be available at a later date. Stay tuned to THE SHOP magazine’s daily eNewsletter for updates.