King of the Hammers, one of the toughest off-road racing events in the world, has announced that early-bird tickets for the 2026 event are going on sale Friday, March 28, 2025, at noon PST, exclusively for preregistered fans. Spectators can preregister at KingoftheHammers.com by clicking the banner or the button in the top-right corner.
A limited number of general admission tickets will be available for $50 for 24 hours only. Once they’re sold out or the 24-hour window expires, the price will increase to $100. A limited number of VIP passes will also be available at the 2025 price of $595 for 24 hours. Once sold out or the 24 hours are up, the price will increase.
“Reaching our 20th year is a huge milestone for King of the Hammers, and we’re pulling out all the stops to make 2026 our best year yet,” said Mike Jams, chief executive officer of Hammerking Productions. “Every year, the demand for King of the Hammers grows and discounted tickets sell faster than ever. Preregistration is the only way to ensure you’re part of the action at the lowest price. Your ticket gives you access to over two weeks of racing action, live entertainment, the Hammertown Vendor Show and more, making it the ultimate off-road experience.”
King of the Hammers is the birthplace of the global Ultra4 Racing series and a showcase for the wildest 4×4 vehicles on the planet. Competitions include everything from the unlimited 4400 class, which combines high-speed desert racing and extreme rock crawling, to rapidly growing categories like UTVs, stock-modified vehicles and even electric vehicles. Whether racecars are hand-built by drivers or sponsored by major factory teams, each one embodies the relentless determination that defines the sport.
Every year, over 80,000 fans travel to the rugged terrain of Johnson Valley, California, with millions more watching online. King of the Hammers began with only 12 teams and has grown into an event that features hundreds of teams battling it out for the first-place trophy and title of King.
The 2026 King of the Hammers will kick off on Jan. 22, 2026, and run through Feb. 7 (pending Bureau of Land Management approval) in Johnson Valley, California.