Porsche Cars North America Inc. (PCNA) and Porsche Stevens Creek announced the opening of the first Porsche NOW location in the United States.
Porsche NOW San Jose at Santana Row is the first brand pop-up of its kind in the United States to focus on electric mobility in conjunction with the U.S. arrival of the Macan Electric and the 2025 Taycan.
“With Porsche NOW we saw an opportunity to inspire new and existing customers in the middle of a busy area of San Jose – making it more convenient for them and allowing us the creative freedom to showcase our incredible new cars,” said John Cappella, executive vice president and chief operating officer of Porsche Cars North America.
Porsche NOW’s concept provides an intimate temporary sales environment where visitors can interact with the Porsche brand and vehicles as well as product experts in a unique environment. Inside, the pop-ups feature a configuration lounge and an electrified Porsche vehicle – a Macan Electric or Taycan – on display, plus curated events like bespoke culinary experiences.
Porsche NOW San Jose at Santana Row is owned and operated by Porsche Stevens Creek. A second location will open in December in Laguna Beach, California, with more to launch in 2025.
