The Piston Foundation has announced a partnership with Hearst Autos and its brands: Autoweek, Bring a Trailer, Car and Driver, and Road & Track.
Through this new partnership, Hearst Autos and the foundation will produce a public service announcement campaign to help grow awareness of the Piston Foundation’s scholarship program among readers of Autoweek, Car and Driver, and Road & Track. Hearst Autos will also support fundraising efforts, such as a Piston and Bring a Trailer t-shirt collaboration that will launch in September.
In return, the Piston Foundation, through its communications and initiatives, will continue its efforts to recognize the charitable work of Hearst Autos in the car community.
“I’m thrilled to begin this partnership with Hearst Autos,” said Jeff Mason, Piston Foundation president and COO. “Their media support will help us introduce the Piston Foundation to enthusiasts across the car community and invite everyone to be a part of our mission to fuel the careers of future technicians.”
“We thank Nick Matarazzo, president of Hearst Autos, for his leadership on this issue. It’s not a lack of interest that keeps young people from pursuing automotive skilled trades, it’s a lack of access to the education and training that’s needed to unlock these careers. By joining Piston in solving this problem, Hearst Autos is truly giving back to its community,” Mason continued.
“We’re always looking to inspire and empower the next generation of enthusiasts,” said Matarazzo. “The work the Piston Foundation does embodies the collective vision of our brands—to build a strong community who shares our passion for automotive and preserving the art of car culture.”
The Piston Foundation announced earlier this year that 20 Piston Scholarships have been awarded for 2024, for the fall semester. Since the program’s inception in 2022, The Piston Foundation has granted 53 scholarships to 37 aspiring students who are training for careers in automotive restoration, collection management, and vintage motorsports.
