This past weekend, March 21-22, aftermarket professionals gathered at the Gaylord Texan Resort & Convention Center for the Keystone BIG Show. The annual event, now in its 25th year, brings together suppliers and manufacturers of specialty automotive parts with Keystone Automotive customers looking to learn about new product lines and the latest industry innovations.
This year’s show had nearly 300 exhibitors offering everything from suspension systems and mufflers to lighting and rooftop tents. Attendees were guaranteed to get in their steps over the two-day event in order to meet with every vendor on their lists.
Everyone on the show floor appeared to be in high spirits, and most of the vendors we spoke with said they were happy with the turnout and were having a great show. When asked about the uncertainty surrounding the current economy and ever-changing tariff situation, one vendor said it’s been a “rollercoaster ride,” while others were not overly concerned because they currently manufacture their products in the United States or could move their manufacturing to either the U.S. or other countries where they would be unaffected by the tariffs.
Among the many highlights were dozens of vehicles on the show floor—mostly trucks and Jeeps—customized with vendors’ wares to show off their gear. Some booths had up to four or five vehicles on display. Here’s a photo gallery of just a few of the trucks we explored, along with a few other vehicles.
Hella, built by Jimco Racing
Holley, built by Zach Pennock
Lippert brands Aries, Curt, Ranch Hand, Luverne and UWS
VP Racing, 1966 Chevelle restored and built by Pro Touring Texas
