Heidts Automotive Group has enlisted full-service marketing firm Performance Business Media to provide public relations, marketing consulting and creative services support.

“This is an ideal partnership for us,” said Kent Bradley, founder and CEO of Performance Business Media. “We’re proud to promote the great work Heidts Automotive Group is doing today and build upon their more than 30 years of success.”

Effective immediately, Performance Business Media will facilitate, create and distribute product and press releases on behalf of Heidts while providing consulting, strategy and content for digital platforms.

“Kent and his team understand the competitive business climate we’re operating in and our place in it,” said Wallace Leyshon, CEO and owner of Heidts Automotive Group. “We’re looking forward to leveraging their skills, knowledge and resources to develop impactful ways to promote what we’re doing.”