Pennzoil has introduced Pennzoil Drives, an AI-powered tool for car enthusiasts who want to find the routes that deliver the most joy for them and their cars, company officials stated in a press release. The digital experience, developed in partnership with Further, uses advanced technology to build personalized, performance-inspired routes tailored to each driver’s vehicle.
How Pennzoil Drives Works
Drivers enter their vehicle make, model and starting point. Pennzoil Drives uses that information to build a day drive, a weekend escape or a road trip you’ve always dreamed of.
The tool also suggests Pennzoil pit stops and Shell stations along the route, and recommends mood-based playlists and rest breaks, ensuring drivers get the most mileage from their engines and their time on the road, noted the release.
“A lasting engine starts with the right oil, and that belief drives everything we do at Pennzoil,” said Amanda Luce, brand manager for Pennzoil. “Pennzoil Drives takes that idea further by giving drivers a smarter way to enjoy the cars they work hard to maintain. It’s built for those who care about keeping their engine running strong for the long haul and finding the roads their car was made for. ‘Long May We Drive.’”
Improving the Driving Experience Through AI
Pennzoil says that Pennzoil Drives reflects what happens when an industry leader in automotive joins forces with an emerging force in smart technology like Further. The result is a practical, driver-focused tool that brings innovation to the road.
“We were excited to get under the hood with Pennzoil to bring this experience to life,” said Matt Pedone, head of emerging at Further. “It’s the kind of project that blends a real technical challenge with real-world impact, especially for people who care about performance on and off the road.”