Pennzoil has launched a new content series, “Long May We Drive,” celebrating the diversity and passion of the Los Angeles car community. The first episode is now available on Pennzoil’s YouTube channel, and the series takes viewers on a cinematic journey through the LA streets, the adventurous world of off-roading and the adrenaline-filled SoCal drifting culture. Capturing the essence of Pennzoil’s Long May We Drive campaign, the series pays tribute to the universal love for cars, bridging the gap between professional drivers and grassroots enthusiasts.
Produced in collaboration with leading automotive filmmaker Ben Hartnett, the three-part series celebrates LA car culture through the individuals and communities that define LA’s automotive spirit. Each episode will be available on Pennzoil’s YouTube channel, offering a closer look at the vehicles and passions of drivers across diverse backgrounds and experiences.
- Episode 1: “The Streets of LA”—A dive into the high-performance world of enthusiasts and creators Brian Jannusch, Vin Anatra and Jonny Grunwald, showcasing what drives their personal connection with their vehicles.
- Episode 2: “Off-Roading LA”—Featuring iconic competitors, off-road professionals and personalities, this episode will explore the untamed beauty of open terrains. The episode is scheduled to go live in March.
- Episode 3: “LA Drifting Culture”—A high-octane look at the artistry and adrenaline of drifting and the people who do it. The episode is also scheduled to go live in March.
“Driving is an expression of passion and purpose—it’s about the journeys, the stories we create and the freedom it inspires in every driver,” said Amanda Luce, Pennzoil brand manager. “Through the ‘Long May We Drive’ series, we celebrate the diverse ways people connect with their vehicles, embodying the spirit of our Long May We Drive campaign. Whether on the street, in the dirt or on the track, Pennzoil is proud to be a part of every driver’s journey.”
Hartnett, known for his innovative storytelling and passion for automotive culture, shared his vision for the series: “LA’s car culture reflects creativity, passion and community. This project is about more than showcasing cars; it’s about telling the human stories behind them. We wanted to capture the energy and emotion that driving inspires, and I’m excited for audiences to see the diversity of LA car culture.”