ORACLE Lighting Supports Victims of New Year’s Day Attack

ORACLE Lighting will donate all profits from its website sales on Jan. 10 to the victims of the recent attack in New Orleans. (Graphic courtesy ORACLE Lighting)

Automotive aftermarket lighting company ORACLE Lighting has called New Orleans home for more than 25 years, noting “our deep connection to this city’s vibrant culture and resilient spirit continues to inspire everything we do. New Orleans is more than where we do business; it is our home.”

Saddened by the recent New Year’s Day attack, the company has pledged 100% of profits from all online orders placed on its website on Friday, Jan. 10, 2025, will be donated to directly support the victims and their families through the United Way.

Donations will help cover medical expenses, funeral costs, trauma counseling and more, according to company officials.

“Our hearts go out to the victims and their families during this difficult time. As a company born and raised in New Orleans, we feel a deep connection to this city and its people,” said Tiffanie Hartenstein, CEO of ORACLE Lighting. “During times of tragedy, it’s crucial that we come together to support one another. We’re proud to stand with our community and to contribute in any way we can.”

Additionally, through the end of January, customers can further support this effort by using the promo code “NOLA” at checkout for any order placed on the website. All proceeds from those orders will also be donated directly to the victims and their families through the United Way.

“The strength and resilience of New Orleans have always been a source of inspiration,” the company stated. “ORACLE Lighting is honored to play a part in supporting the recovery and healing process for those impacted by this tragedy. Together, we can make a difference.”

By Jef White

Jef White is the executive editor of THE SHOP magazine.