OPTIMA Batteries Hosting Hi-Performance Expo at COTA

OPTIMA Batteries has announced that it will host the inaugural Hi-Performance Expo at the Circuit of the Americas (COTA) in Austin, Texas on Nov. 1-3. The three-day expo will showcase the industry brands, personalities and vehicles, the company says.

Open to spectators, the outdoor-only event will feature a lineup of competition events with prizes for winners expected up to $69,000. Highlighted events include The OPTIMA Ultimate Street Car Invitational presented by Advanced Auto Parts, World Championship Autocross, Street Car Takeover, The Fun-Haver tour and The Feature Car Faceoff with personalities providing driving exhibitions including Vaughn Gittin Jr., Tanner Foust and Cleetus McFarland.

“The Hi-Performance Expo creates an opportunity for enthusiasts and brands to come together and celebrate the passion, power and performance that fuels our community,” said Cam Douglass, director of marketing, OPTIMA Batteries, a Clarios brand. “COTA provides a safe outdoor environment to fully experience the best our industry has to offer.”

The event will be hosted in partnership with the Moab 4×4 Expo, powered by OPTIMA Batteries. The OPTIMA Ultimate Street Car Invitational (OUSCI) is the final stop in OPTIMA’s year-long Search for the Ultimate Street Car TV series. Both the OUSCI and the Hi-Performance Expo will be broadcast on MAVTV, in addition to live streaming throughout the event.

For more information on the Hi-Performance Expo, OUSCI, sponsorship opportunities, registering to show your vehicle or to purchase tickets, click here.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.