Managing Your Shop’s Online Reputation

With more and more online outlets for business reviews, managing your business's online reputation is more important than ever.
With more and more online outlets for business reviews, managing your business’s online reputation is more important than ever.

Given the ever-increasing influence of hundreds of business-review sites that have popped up on the web, retailers need an organized way to monitor and respond to trash talk and other comments about them that appear online—or face potential peril.

SEMA has offered up some tips for business owners to help combat negative online reviews, including resources to monitor and respond to comments posted on the internet.

Read up on how to protect your business here.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.