Nissan Canada Brings Project Builds to the 2025 Canadian International Auto Show

Nissan Canada is showcasing two project builds at the 2025 Canadian International Auto Show, including the Frontier TARMAC Concept pictured here. (Photos courtesy Nissan)

Nissan celebrates its 60th anniversary in Canada at the 2025 Canadian International Auto Show (CIAS), February 14-23, with two project builds that showcase how Nissan vehicles can be a canvas for four-wheeled excitement. Nissan is also bringing three all-new 2025 vehicles, namely the Nissan Kicks, Murano and Armada. The all-electric Nissan ARIYA will also be available at the show’s indoor EV Test Track for visitors to test drive.

“We are thrilled to be part of the 2025 Canadian International Auto Show, especially as we celebrate Nissan’s 60th anniversary in Canada,” said Brent Smith, director of marketing at Nissan Canada Inc. “This milestone is a testament to our long-standing commitment to innovation and customer satisfaction. At this year’s show, we are excited to showcase two project vehicles derived from the Nissan Frontier which showcase just how versatile our offerings are. We are also displaying three all-new models, the Nissan Kicks, Murano and Armada. These vehicles, along with our full lineup, reflect our dedication to offering a diverse range of features and options tailored to the Canadian market. We look forward to engaging with families and enthusiasts and sharing our vision.”

Project Trailgater

According to Nissan, Project Trailgater was designed to responsibly bring the fun of tailgating into the great outdoors. It was built in partnership with PowerNation TV’s “Music City Trucks,” and it is based on a 2025 Nissan Frontier PRO-4X. There will be a three-part series on how the truck was built on the PowerNation YouTube channel.

The build begins with NISMO Off Road accessories, including a lift kit and high-performance suspension, bed rack, cargo cases, off-road lighting and 17-inch beadlock capable wheels. In addition, Project Trailgater adds almost everything you might need for camping and tailgating outdoors, including two 43-inch weatherproof TVs, powered coolers, a grill and the kitchen sink.

You can learn more about Project Trailgater in the full release and see the build sheet for the complete list of parts included.

Frontier TARMAC Concept

Embodying the spirit of sport and muscle trucks of the past, Nissan says the TARMAC concept lives on in this one-off street truck—a collaboration between Nissan Motorsports, Nissan Design America and Forsberg Racing. The TARMAC concept features new-for-2025 Afterburn Orange paint, complemented by plenty of carbon fiber accents throughout, from the widebody kit, vented hood and roof cap to the spoiler, wheels, aero and more.

The TARMAC concept receives a performance boost with the addition of a Roots-style supercharger, prototype NISMO cold air intake and custom NISMO exhaust system to Frontier’s standard 3.8-liter V6 engine. The result is over 400 horsepower to the wheels.

To help keep the high-performance truck under control is a big brake kit featuring custom 15-inch floating two-piece rotors and mounts, utilizing the powerful brake calipers from the Nissan Z NISMO. It also features carbon-barreled NISMO TARMAC 20-inch wheels wrapped in Yokohama Advan tires and a prototype NISMO high-performance suspension kit with adjustable coilovers.

You can learn more about the Frontier TARMAC in the full story and see the build sheet for the complete list of parts included.