SEMA Names New Product Award Winners

curt sema product awards
CURT Group’s BetterWeigh Mobile Towing Scale with TowSense Technology won the Exterior Accessory Product category of the SEMA New Products Awards.

The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners at the 2019 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2020.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more.

The New Product Award Winners are:

Collision Repair & Refinish Product

Engineered New Product

Exterior Accessory Product

Interior Accessory Product

Merchandising Display

Mobile Electronics Product

Off-Road/4-Wheel Drive Product

Packaging Design

Performance-Racing Product

Performance-Street Product

Powersports Product

Street Rod/Custom Car Product

Tire and Related Product

Tools & Equipment Product

Van/Pickup/Sport-Utility Product

Wheel and Related Product

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