New Motorsports Community Planned for Florida’s Treasure Coast

P1 Motor Club (P1), an experiential motorsports lifestyle community with two world-class racetracks, country club amenities and varied real estate offerings, will be opening on Florida’s Treasure Coast in 2025.

Surrounded by scenic ranches and citrus groves, P1’s 650-acre site is located 50 minutes north of Palm Beach and 20 minutes west of the Atlantic Ocean. Plans for the property include three areas:

• P1 Members’ Club: 4.5-mile P1 Circuit, P1 Members’ Residential Community and P1 Members’ Clubhouse
• Treasure Coast Motorsports Complex: 3.2-mile Treasure Coast Circuit, 1.2-mile karting circuit, skid pad, off-road course and event pavilion
• P1 Motorsports R&D Park: commercial space for race shops and other motorsports-related businesses, and enclosed large vehicle storage

Leading the charge is P1 founding family Ari, Molly and Aurora Straus. Ari Straus is a founding partner of New York’s Monticello Motor Club (MMC). He served as MMC’s managing partner/CEO for 12 years, developed its 667-acre master site plan, oversaw several significant expansion projects on the property and was instrumental in tripling MMC’s membership during his tenure, according to a press release announcing the P1 opening.

“We remained quiet until the P1 Motor Club Special District was fully approved by both St. Lucie County and the State of Florida, a process that spanned three years,” said Ari Straus. “This critical approval allows us to build the dream, including two extraordinary racetracks, over 1 million square feet of trackside customizable garages, 125 private residences, club facilities and amenities, and commercial space for race shops and other motorsports-related businesses. This isn’t our first rodeo—we know what it takes to build a club that will create incomparable and lifechanging moments for drivers, families, and friends.”

P1 will be open year-round to provide individual and group driving experiences for drivers of all skill levels and ages.

“As someone who learned to race with my father and has since taught dozens of young drivers, success for me is that members retreat to P1 Motor Club with their families, not from their families,” said Aurora Straus. “Decades from now, P1 will be a place where multiple generations of families can enjoy themselves together and pass on their love of motorsports.”

P1’s membership club will provide dedicated space not only for motorsports enthusiasts to indulge in their passion and build connections, but also for families to enjoy an expansive clubhouse, pool, spa, walking trails, dog parks, and pickleball, tennis and basketball courts.

Phase I development activities have started and will include the mixed-surface off-road circuit, 4.5-mile P1 Circuit, GarageMahals (trackside customized garages with second floor living space options), Autominiums (trackside multi-family and stand-alone residential units), paddock garages, and the Motorsports R&D Park.

P1’s off-road circuit will launch in Q1 2025.

Membership to P1 is by invitation and/or referral only. Prospective members who do not know one of the founders or an existing charter member may request an interview and application for consideration.

More than 150 motorsports enthusiasts and their families have already accepted an invitation to join P1 as charter members, the release stated.