French oil company Motul has joined RADwood as an Official Partner for the 2021 show season, the company announced. RADwood events highlight cars from the post-emissions, pre-digital decades and celebrate the lifestyles and fashions of the 1980s and 1990s. Motul helped kick off RADwood’s 2021 return at RADwood NorCal, held at the San Mateo County Event Center in San Mateo, California, on July 10.
“Like RADwood, Motul celebrates the unique cars of the ‘80s and ‘90s that encapsulate the vibrant cultures and aesthetics of those decades,” said RADwood co-founder Art Cervantes. “Motul’s premium motor oils and new Modern Classic products are a perfect match for RADwood as they help keep these cars on the road.”
The French lubricant company has been a dedicated steward of collector vehicles since the early 1970s, the company said. In 2010, Motul became a Global Partner of FIVA (the International Federation of Vintage Vehicles), and in 2019, it became the Official Lubricant Partner of the Goodwood Revival.
“We love events like RADwood that highlight the unique proclivities of collectors,” said Motul USA brand manager Nolan Browning. “The growing popularity of RADwood was the impetus behind our new Modern Classic formulas, which are the first to market specifically for ‘80s and ‘90s cars. A partnership with RADwood was only natural, and we couldn’t be more excited to attend events during the 2021 show season as an Official Partner of the organization.”
