Motorsport Expo will take place at Excel London, home to the all-electric Formula E series, from Feb. 26-28, 2027. The new event will focus entirely on motorsport, bringing together racing professionals, teams, suppliers, clubs and engaged audiences to network, build partnerships, and explore future developments across the UK’s world-leading motorsport ecosystem, event officials stated in a press release.
At the heart of the three-day event is a 3,000-seat Live Action & Experience Arena, designed to deliver high-energy demonstrations, feature sessions and live moments, noted the release. Across the exhibition floor, vehicle displays and content stages will spotlight innovation and insight, with speaker sessions, workshops and networking designed to help teams, engineers, suppliers, sponsors and media connect, collaborate and stay ahead of what’s next.
Motorsport Expo To Be Colocated With Car Culture UK
In addition, Motorsport Expo will run alongside Car Culture UK, a separate event focused on modified and aftermarket vehicles. Both events are owned and promoted by CarShowCo, an experienced event organizer behind The Replica & Self-Build Festival, Curated On Track and Full Send.
“The UK is at the heart of a multi-billion-pound motorsport industry,” said Simon Bennie, managing director of CarShowCo. “We have seen for some time now that there is clear demand from those in the sport, and those who follow it, for a dedicated motorsport show that champions the network of businesses, clubs, teams and drivers that make the UK such a strong player across every sector.”
To help shape the program and event direction, organizers say they are forming an industry steering group, bringing together respected figures from across the motorsport spectrum to guide content and experiences for 2027.
Motorsport Expo Features & Experiences
The 2027 event will include:
- 3,000-seat Live Action & Experience Arena featuring on-track demonstrations and live content across the three days
- Vehicle displays showcasing formula and touring cars, endurance racing machinery and motorsport technology
- Industry networking opportunities for teams, engineers, suppliers, sponsors and media
- Panels and workshops with speakers from across motorsport and engineering disciplines
- Motorsport marketplace offering suppliers, manufacturers, services and merchandising.