MOTORMIA, a new automotive platform utilizing AI, has announced the backing of multiple venture capital firms. Mia, the platform’s revolutionary AI virtual assistant, can tailor users’ experiences to various levels of knowledge, generate AI vehicle renderings, make performance upgrade suggestions and help users understand the best choices for specific build goals, according to the company.
“Our mission is to transform and enrich the aftermarket experience for enthusiasts, manufacturers and service professionals,” said Isaac Bunick, MOTORMIA founder and chief enthusiast officer. “By delivering a seamless consumer AI experience, Mia can make the enthusiast lifestyle more accessible and enjoyable for everyone.”
MOTORMIA users add vehicles to the platform and set build and performance goals. Mia then provides curated restyling recommendations, which are adjustable to the vehicle owner’s level of mechanical experience. Users can request Mia’s favorites, search for specific brands, ask for further suggestions and save planned product upgrades to their builds.
“MOTORMIA is positioned to provide an engaging consumer experience for automotive enthusiasts,” said Ben Lerer, managing partner at Lerer Hippeau. “Isaac and his team understand this industry and are solving problems for the over 60 million automotive enthusiasts across the United States. It’s an absolutely enormous population of people excited about aftermarket modding opportunities.”
Founded by Isaac Bunick in January 2023, MOTORMIA has attracted thousands of enthusiasts since its public beta release in 2024. It is backed by venture capital firms including Lerer Hippeau, Seedcamp, QP Ventures, Verissimo Ventures, State of Mind Ventures, Deftly.vc and Alumni Ventures.
MOTORMIA will exhibit at the SEMA Show in Las Vegas, Nevada in booth #11179 in the North Hall of the Las Vegas Convention Center.
