Mothers Renews Sponsorship of Formula 1 Race Telecasts

In 2020, Mothers Polish is continuing its exclusive partnership with ESPN to present all Formula 1 race telecasts commercial-free. The new three-year agreement expanded to include presenting sponsorship of practice and qualifying telecasts.

In 2018, ESPN became the official U.S. F1 programmer, partnering with British broadcaster Sky Sports to produce a pre-prepared, TV telecast. Because the commercial-free format precluded any natural breaks, commercial cuts would, at times, miss key on-track moments.

“Mothers is extremely happy with our association with F1 on ESPN,” Holloway added, “and we look forward to growing our relationship with them over the coming years.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.