Supporting the May 7, 2025, announcement that Mitsubishi Motors North America Inc. (MMNA) will bring an all-new battery-electric vehicle (BEV) to the North American market, the company recently confirmed an additional vehicle—an off-road-focused variant of the Outlander SUV—will join the lineup in the company’s Fiscal Year 2026, which runs April 1, 2026-March 31, 2027.
The brand launched its North American business roadmap to its dealer partners, dubbed Momentum 2030, in May of last year, and has been working to bring the plan to reality, starting with the recent debut of the new 2025 Outlander SUV, company officials stated in a press release.
New Outlander Variant Will Build Off the Trail Edition Package
MMNA recently debuted a Trail Edition package on Outlander, and this new model will build upon the graphic features of the Trail Edition by adding off-road-specific bodywork, off-road-focused drive modes and performance upgrades, and unique interior styling with specific materials. This vehicle will take the company’s Super-All Wheel Control (S-AWC) all-wheel drive system, honed from Mitsubishi Motors’ 12 wins on the Dakar Rally and on the muddy tracks of the World Rally Championship, to the next level, noted the release.
More details, including naming, imagery, technical specifications, pricing and on-sale timing will be the subject of future announcements, officials said.
“Two exciting announcements to discuss upcoming vehicle launches proves the strength of our Momentum 2030 business plan, plus the hard work and commitment from our colleagues at Mitsubishi Motors Corporation in Japan and our dealer partners across the U.S.” said Mark Chaffin, MMNA’s president and CEO. “When we announced our Momentum 2030 plan publicly, we set ambitious goals for ourselves. The plan is underway right now, with the new 2025 Outlander already on sale, with an updated Outlander Plug-in Hybrid coming soon, the debut of a new mild-hybrid powertrain in the 2026 Outlander and with today’s announcements of two more all-new vehicles coming in fiscal year 2026. This is just the beginning, with more new vehicles and more news coming.”
Mitsubishi Motors Momentum 2030
MMNA says the path to Mitsubishi Motors Momentum 2030 is defined by the following four key points:
- A path to electrification
- A path to a renewed and expanded product lineup that will strengthen Mitsubishi Motors in North America
- A path to a modernized retail sales model
- A path to network expansion and sales growth.