The Mobile Electronics Specialists of America (M.E.S.A.) buying and marketing group has added Keystone Automotive Operations Inc. as its distributor partner for bolt-on parts and accessories.

Developing a crossover sales strategy between mobile electronics and other vehicle accessories provides a significant upselling opportunity for M.E.S.A. members, according to the group. The agreement also gives members the chance to offer their customers a broad range of easy-to-install, bolt-on products, opening up new sales, installation and service revenue streams.

“We are very excited to be working with Keystone Automotive Operations. This agreement gives our members the ability to offer their current customers the most extensive line of auto, truck, jeep and SUV bolt-on accessories available from a single source. And most importantly, it will help them attract new customers while growing their business with their current customer base,” said Ryan Gunter, executive director of M.E.S.A.

“The chance to work with M.E.S.A. and help its members seize new sales opportunities with a customer base that already recognizes the value of customization and accessorizing to improve performance and personal style is exciting for us,” said Justin Fabbro of Keystone Automotive Operations. “There are so many similarities to our core automotive customer group here that I’m confident M.E.S.A. members can be successful broadening their product and service offer.”