MEMA Announces 2024 Aftermarket Startup Challenge Finalists

MEMA Aftermarket Suppliers announced the finalists for the 2024 MEMA Aftermarket Startup Challenge. These startups represent the future of the vehicle lifecycle management industry and have been selected for their cutting-edge solutions and potential to transform the industry, according to association officials.

Finalists will pitch their companies to attendees at the 2024 Aftermarket Technology Conference, Oct. 13-15 in Clearwater Beach, Florida. Pitches will be presented during the general session on Oct. 14, and attendees will have the opportunity to vote for the winner in real-time during the conference. Venture capital executives will serve as judges, ask questions of the finalists, and will participate in the voting process.

The six finalists are:

  • Enervibe – Specializes in developing kinetic energy harvesters and self-powered IoT solutions for the automotive, mobility, industrial, and wearable markets
  • PDM Automotive – A database management company that provides software solutions to manage parts data, optimize inventory, and drive increased sales for the automotive aftermarket
  • RockED – Offers professional training technology designed to onboard new hires quickly, develop top-tier talent, and improve employee retention within the automotive industry
  • Senzit – Provides real-time monitoring solutions for fleet managers, technicians, and service shops, offering data-driven insights across various industries
  • Tromml – Delivers business intelligence and profit monitoring solutions tailored to auto parts retailers, distributors, and manufacturers
  • WeeL – A mobile mechanic digital platform that connects vehicle owners with qualified service providers, streamlining the process of automotive maintenance and repair

The winner will be announced at the Aftermarket Technology Shell-abration closing banquet on Oct. 15. The conference and closing banquet are open only to conference registrants and ticketed guests.

For more information about the conference, visit MEMATech.org.

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By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.