Mecum Auctions has expanded Mecum TV to Prime Video, broadening the automotive auction company’s digital footprint through Prime Video’s free live TV channels. Now available as a 24/7 linear streaming channel, Mecum TV can be accessed by both Prime members and non-Prime customers.
Mecum TV delivers automotive entertainment featuring a library of auction coverage spanning decades on the auction block, from historic sales and record-setting moments to recent live broadcasts and encore presentations, company officials stated in a press release. The programming lineup includes long-form, film-quality features, fast-paced auction highlight reels and some of the most significant vehicles to cross the Mecum stage.
Making Mecum Content More Accessible
“We’re constantly listening to feedback from our viewers, and expanding access to Mecum TV has consistently been one of their top requests,” said Ben Christoffel, executive producer of TV for Mecum Auctions. “Our goal is to make Mecum content as accessible and easy to watch as possible, and adding Prime Video to our distribution lineup is another meaningful step in that direction.”
“Mecum TV’s addition to Prime Video reflects the continued growth of our digital strategy,” said Sam Murtaugh, chief operating officer of Mecum Auctions. “As we expand across major streaming platforms, we’re broadening our reach, strengthening our brand and delivering the excitement of the auction experience to more viewers than ever before.”