Maxxsonics USA Appoints New Vice President General Manager

Maxx Stiefel has been promoted to vice president general manager of Maxxsonics USA, the company has announced.

Stiefel came to the company after receiving his Finance degree from Tulane University and then his MBA from Chicago’s DePaul University, Kellstadt Graduate School of Business.

Through the past several years, Stiefel has been in the role of director of project management, managing engineering, tech support and supporting roles in operations and finance. In his new role, Stiefel will be overseeing many aspects of the company’s business initiatives. In addition, he will continue working with oversea vendors and will continue his main focus on project management with new products and ISO overview.

“In the last few months, we have really been focusing on creating a culture that is youth-spirited led, but also demonstrates great experience and knowledge on all phases throughout the industry,” Alden Stiefel, president and CEO of Maxxsonics USA, said. “Maxx will become our tip of the spear in this company culture movement. Our customers are looking for innovation and speed and we are building our organization to accomplish that and more. We need aggressive, industry passionate leaders who can drive our business in the most important projects, vendors, and employees.”

Maxx Stiefel will be driving the ISO process through all phases within all roles of the company, while making sure weekly and monthly objectives are being met through short and long-term strategic planning, developing, and implementing policies and procedures. He will also be overseeing training programs for subordinate employees and ensuring that training objectives are met.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.