Recovery gear company MAXTRAX has been named the official traction board of the Every Man Challenge at the 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries.
The partnership brings an innovative piece of recovery gear to one of the most grueling races at King of the Hammers, challenging four classes of vehicles on course in the California desert at the annual off-road showcase, continuing through Feb. 3.
“We’re proud to partner with MAXTRAX and to welcome them into the KOH family, especially given our shared focus on innovation and best-in-class performance,” said Mike Jams, chief executive officer of Hammerking Productions. “MAXTRAX is a safe, simple and effective solution, and easily the best choice of traction boards for racers and off-road enthusiasts alike.”
First developed and distributed in Australia, MAXTRAX has grown worldwide with its lightweight, easy-to-use traction board offerings.
“We’re thrilled to bring MAXTRAX to the event as the official traction board of the Every Man Challenge,” said Tim Cromer, director of U.S. sales. “MAXTRAX inspires individuals to the level of adventure that the King of the Hammers is famous for curating at its event. We are confident that this partnership will be beneficial to both brands as we engage with a broader audience of enthusiasts.”
Additionally, MAXTRAX has announced a strategic partnership with off-road competitor Miller Brothers Racing.
“Teaming up with MAXTRAX is a natural fit for us,” stated Hunter and Cody Miller. “We’ve always aimed to align with brands that enhance our racing strategy, and MAXTRAX’s reputation for providing superior recovery solutions is unmatched. We look forward to conquering the challenging terrains of KOH together.”
