RealTruck Inc. unveiled a new collaboration with Matchbox at the recent 2025 SEMA Show in Las Vegas. The brands joined forces to create a one-of-a-kind, heavily modified Jeep Wrangler.
The 1:1 custom Jeep Wrangler will be up for auction at Barrett-Jackson’s 2026 Scottsdale Auction, Jan. 17-25, 2026. Donated by RealTruck, and with Barrett-Jackson waiving all fees and commissions, 100 percent of the hammer price will benefit Richard Rawlings’ non-profit organization, Gas Monkey Foundation. Gas Monkey Foundation was established in 2014 by Rawlings to provide much-needed funding for veterans, first responders and families impacted by Alzheimer’s.
The ‘Matchbox’ Jeep Wrangler Build
Built by Doetsch Off-Road in Chandler, Arizona, the 2018 Jeep Wrangler (JLU) is outfitted with RealTruck accessories and a custom Matchbox and Husky Liners exterior. Features of the build include a RealTruck Superlift 4-inch lift kit, Husky Liners Weatherbeater Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, AmFib Snorkel System and many other accessories to transform this into the ultimate adventure build, company officials stated in a press release. A scaled-down toy replica of the build will also be available for sale through select retail partners starting in April 2026.
“We’re thrilled to collaborate with Mattel and Matchbox on bringing this one-of-a-kind Jeep Wrangler to life and benefit a great cause with Richard Rawlings’ Gas Monkey Foundation,” said RealTruck vice president of marketing activation, Lee Riser. “This build is a follow-up to one of our most successful collaborations, a Jeep Gladiator, and debuting this custom Jeep build at the 2025 SEMA Show is the perfect way to celebrate the build creativity that defines both our brands.”