Manager Alpha Named as Runner-Up for SEMA Best New Product of 2025

The Specialty Equipment Market Association (SEMA) has named REDARC’s Manager Alpha as a Runner-Up for its Best New Products of 2025 award, one of the highest distinctions for exhibitors at the 2024 SEMA Show. 

Recognized in the highly competitive Van/Pickup/Sport-Utility Product category, the Manager Alpha was celebrated for its innovation and functionality. Additionally, both the Manager Alpha and REDARC’s BCDC Alpha received SEMA Global Media Awards, selected by international journalists for their strong consumer appeal across global markets, according to the company.

Chosen from over 1,600 entries across 18 product categories, the REDARC Manager Alpha impressed judges with its innovative design, rugged durability, and extensive functionality, officials noted. Available in 75A and 100A models, the  battery management system can charge from vehicle (DC), shore power (AC) and solar sources. The Manager Alpha protects the vehicle’s start battery by automatically using excess solar power to keep it charged and can even revive a flat start battery at the touch of a button.

In addition to its Best New Products recognition, REDARC was also honored with two SEMA Global Media Awards. Selected by international journalists, the awards highlighted the Manager Alpha and the BCDC Alpha for their strong consumer appeal in global markets, underscoring REDARC’s commitment to delivering high-quality, versatile solutions to customers worldwide, according to company officials.

“These awards are a testament to REDARC’s dedication to excellence and innovation,” stated Anthony Kittel, managing director of REDARC. “Recognition from SEMA and international media not only validates our commitment to quality but also reinforces our passion for empowering vehicle owners with reliable, cutting-edge technology. We are honored to see the Manager Alpha and BCDC Alpha celebrated on such a prominent, global stage.”

The BCDC Alpha, available in 25A and 50A models, builds on over 15 years of REDARC’s proven BCDC technology and introduces advanced features like Start Battery Recovery, optimized solar charging, and input current limiting.

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By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.