Malco Automotive has announced a company-wide rebrand set to roll out in early 2025, alongside the reveal of four new products that debuted at the 2024 SEMA Show. The rebrand showcases a refreshed brand identity and new packaging, signifying a forward-looking approach into 2025 while still honoring its legacy in the industry, the company noted.
“Malco’s new branding is the culmination of four generations of family ownership and more than 70 years in business,” said Seth Glauberman, Malco president. “Our team has worked hard to do its legacy justice, and we couldn’t be happier with the final product. This refresh showcases our dedication to preserving the Malco name while also continuing to innovate and create high-performance products for today’s detailers.”
Malco Automotive’s SEMA booth highlighted four new additions to its product line, each designed to provide solutions for a wider variety of detailing categories:
- SLIK SiO2 Paint Protectant Spray
- VELOCITY One-Step Polish and Wax
- IRON BLASTER 2.0
- EPIC ASCEND Ceramic Coating
