MAHLE Aftermarket Inc. will pay homage to the real automotive aftermarket heroes – technicians and shop owners – in booth A2661 at the 2024 Automotive Aftermarket Products Expo (AAPEX).
Part of the company’s latest global campaign, “MAHLE Repair Shop Heroes” spotlights the men and women who do their best every day to optimize vehicle performance and productivity for customers around the world, the company stated in a press release.
With onsite posters depicting action hits like “The Filter and the Furious,” “The Thermonator,” “Xpertise Men,” and “Lethal Piston”, it will be a fun take on recognitions, with MAHLE products and services rounding out the supporting cast. AAPEX 2024 will take place Nov. 5-7 at The Venetian Expo in Las Vegas.
“Our parts and shop equipment provide unwavering aftermarket quality, but the vehicle service overall is highly reliant on the technicians that put our solutions into use,” said Eduardo Spilla, general manager, MAHLE Aftermarket North America. “It’s time that we honored them for their efforts to go the extra mile for us every day to ensure we get to our destination safely and dependably.”
Another in-booth AAPEX show highlight will include MAHLE’s full-service aftermarket portfolio designed to support innovation in today’s vehicles, as well as the future of e-mobility. From gaskets, engine components, filters and thermal management solutions to fluid systems, A/C units and the latest shop equipment, MAHLE is positioned as a full portfolio supplier for technicians, shop owners and drivers, providing all their vehicle servicing needs from one trusted provider, the release noted.
