MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

MAHLE Aftermarket has renewed its sponsorship of the Midnight Motorsports pulling team of Sidney, Illinois, the company announced.

Pro Pulling League 2WD Truck Championship drivers and brothers, Jeremy and Jared Nelson, along with their wives, Misty and Bethany, own the Midnight Motorsports pulling team. The agreement includes brand support for the team’s Midnight Gambler Dodge, Midnight Revenger Chevy, After Midnight Chevy and Sweet Revenge Chevy, MAHLE said. All team members have been competing in the Super Modified 2WD Truck division of the Pro Pulling League Nationals for the 2023 season.

“This is one of our relatively new collaborations and we are thrilled at how well the team is performing,” said Jon Douglas, president, MAHLE Aftermarket North America. “It heightens our exposure to an enthusiastic new audience and brings further awareness to the value of our components within this market segment. We are pleased with the relationship and are really enjoying our second season with this dynamic, family-derived pulling team. We look forward to having the opportunity to build on our relationship for many years to come.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.