The imre public relations firm has acquired Los Angeles-based Joe Molina Public Relations (JMPR), a 40-year old public relations business agency with a focus on luxury lifestyle and specialty automotive clients.
The JMPR team will join imre, which has a 25-year history of working for leading brands through full service creative, social, digital marketing and public relations services, according to the company. JMPR’s staff of public relations professionals will join imre’s West Coast operation, doubling the size of its Los Angeles office.
As imre grows, it continues to see client interest in earned media and the acquisition of JMPR will help imre better meet that demand, according to the company.
“In today’s competitive environment between independent shops like ours, holding companies and consultancies, we recognize that size does matter,” said David Imre, founder and CEO of imre. “This will help scale added resources as we continue to fortify ourselves as ‘An Agency That Works.’ JMPR’s talented team has defined excellence in automotive and luxury lifestyles and we’re thrilled to welcome them to the team.”
imre also has offices in Baltimore and New York City, and has established the imre Health brand.
“Modern brands are looking for agencies that can scale and deliver a full suite of services,” said Joseph Molina, founder & CEO of JMPR. “The services, resources and talent at imre compliments what we offer at JMPR. For us, the decision to join imre was clear and we immediately realized the potential.”
For 40 years, JMPR has been heavily involved in the automotive, lifestyle and aftermarket industries. JMPR currently works with clients across transportation, travel and consumer products including INFINITI, Airstream, Bugatti, the Los Angeles Auto Show, Prestone and Meguiar’s. This adds to imre’s roster of clients that include PepsiCo, Dickies, AstraZeneca, T. Rowe Price, Under Armour, STIHL and Zoetis.
imre, a certified LGBTQ-owned company, is on pace to earn more than $20 million in global fee revenue in 2018. With this acquisition, the company now has 124 employees across the world.