LIQUI MOLY USA has revealed it will be in attendance at both of this year’s SEMA and AAPEX shows in Las Vegas. The lubricant specialist will be showcasing its automotive products in two attention-grabbing themed booths.
The SEMA Show takes place Nov. 5-8 at the Las Vegas Convention Center and AAPEX will be held Nov. 5-7 at the Venetian Expo and Caesars Forum Las Vegas. LIQUI MOLY USA will be present at both events to provide attendees insights into its extensive product range of automotive chemicals.
At SEMA, LIQUI MOLY USA takes visitors back in time to the company’s roots by way of a decorated 1950s workshop with matching cars.
LIQUI MOLY was founded in 1957 and its first product was an oil additive containing molybdenum disulfide (MoS2), a product that is still available today. LIQUI MOLY USA won’t just be showcasing this little helper but the whole range of its products comprising motor oils and additives, greases and pastes, sprays and car care items.
As a highlight, attendees get the chance at a meet-and-greet with race car driver Sally McNulty. Online content creator Shmee150 will be there as a special guest for an exclusive event, as will AutotopiaLA’s star Shawn Davis.
At AAPEX, visitors can fully dive into the world of motorsports. As a long-term and trusted sponsor of Turner Motorsport, LIQUI MOLY USA will present a thematically decorated booth complete with the team’s BMW M4 GT3 straight from the track at Petit LeMans, according to officials. There, the Turner Motorsport team secured second in the IMSA GTD Championship.
For those who aren’t afraid of getting their hands dirty, there will be hands-on presentations of LIQUI MOLY’s new Brake Fluid Flush Machine xTronic.
“We’re thrilled to be part of SEMA and AAPEX and their inspiring atmosphere again this year” said Eva Tran, marketing director at LIQUI MOLY USA. “We believe LIQUI MOLY’s spirit and our commitment to innovation and quality make a perfect fit with these trade shows. We look forward to interacting with our valued customers and partners, as well as meeting new ones and sharing our expertise.”
Visit LIQUI MOLY USA at the SEMA Show, Central Hall, Booth #23619, and/or at AAPEX, located at Main Hall, Booth #A3438.
