Since 1957, all LIQUI MOLY motor oils have been “Made in Germany.” The company has announced that there will now be products available in Asia that are “Made in Thailand.”
“It’s our goal to serve the existing demand even better. The new production facility enables us to deliver our motor oils faster, as well as more environmentally friendly. That’s because long transports over sea won’t be necessary anymore and thus huge amounts of CO2 can be saved,” says Roland Braun, sales director Asia from LIQUI MOLY.
The locally manufactured products in Thailand will also be available to the whole of Asia. Australia will also receive bulk containers from the new Thai production plant to avoid the long transport routes from Germany.
“Like many other companies, the situation in the Red Sea presents us with major challenges in maintaining our supply chains. The decision for a local production in Thailand is a consequent step to improve our supply in Asia. We are in good company as we have seen many international companies making this decision, too,” notes LIQUI MOLY’s managing director Salvatore Coniglio.
LIQUI MOLY Promises to Maintain Its “Made in Germany” Quality
“‘Made in Germany’ is a valued designation of origin and promise of quality worldwide,” Braun added. “It’s very important to us that the locally produced motor oils will hold the same quality as the ones from our production site in Germany. Because it’s this high quality our customers appreciate and expect from us. We will secure this promise.”
In the beginning, motor oils will be produced that serve the existing demand in the region, including products suitable for cars and motorbikes, as well as for the heavy-duty segment. In addition, to meet LIQUI MOLY’s high demands in terms of quality, the packaging will still be supplied from the same trusted partners as in the German manufacturing process.
“Southeast Asia and Asia, as a whole, are an important market for us. The huge number of Asian cars offer us great sales opportunities that we can serve better with the local production now. Especially for these cars, we have many motor oils with the necessary specifications available,” Braun explains. “But it’s not just about cars. In many Asian countries, two-wheelers are not merely fun but a means of transportation. In Vietnam and Thailand, there are 67.5 million motorbikes registered. In comparison, Germany has less than 5 million motorbikes; in India, there are 221 million. We will serve this market as well with the local production. Vehicles from European manufacturers, we will continue to supply with products ‘Made in Germany.’”