LIQUI MOLY has revealed it will enter into an “Official Oil and Lubricants Partnership” with the British touring car racing series BTCC in the current 2024 season. The brand will begin their sponsorship at Croft Circuit on July 27.
“The BTCC is not only a firm fixture in motorsport throughout the United Kingdom, but also attracts fans worldwide,” says Debbie Barnes, managing director of LIQUI MOLY UK.
LIQUI MOLY is sponsoring the British Touring Car Championship series for the first time. The partnership is long-term and includes the 2024, 2025, 2026 and 2027 seasons. It includes advertising along race tracks as well as in the respective podium areas and on press walls. In addition, the blue-red-white company logo will be continuously present on all media channels of the racing series.
With the sponsorship in the home of motorsport, the lubricant specialist aims to further develop and strengthen the market in the United Kingdom in particular, which has been under the responsibility of the subsidiary LIQUI MOLY UK since 2022.
“Speed, adrenaline rush, emotions – the BTCC has been thrilling motorsport enthusiasts for decades. Placing LIQUI MOLY in this environment is the perfect opportunity for us. Our partners and customers will benefit from this in the long term,” Barnes stated.
The July 27-28 race at Croft will be the first event LIQUI MOLY will be represented at and it will also bear the name of the company: Kwik Fit British Touring Car Championship Liqui Moly Race Day.
LIQUI MOLY will also lend its name to the race in Croft for the coming seasons.
“As motorsport enthusiasts, we sponsor racing series worldwide. This new partnership is a logical and consistent step in further expanding our international brand awareness through sponsorship,” says Peter Baumann, marketing director at LIQUI MOLY.
“We are delighted to welcome LIQUI MOLY into the BTCC family,” says Alan Gow, BTCC chief executive. “We have always cherished our loyal and long-term relationships with our very specific and carefully chosen partners, and we look forward to LIQUI MOLY joining that illustrious group.”
