LIQUI MOLY has partnered with Lime Rock Park to become the presenting sponsor of the IMSA Northeast Grand Prix in 2023, the company announced.
In addition to title sponsorship from FCP Euro, LIQUI MOLY has expanded its partnership with Lime Rock Park with the multi-year entitlement for the newly named FCP Euro Northeast Grand Prix presented by LIQUI MOLY, scheduled for July 21-22, the company said.
LIQUI MOLY and FCP Euro will have a significant branding presence for the event, track officials said, as well as prominent product visibility on the Lime Rock Park Fan Midway.
The FCP Euro Northeast Grand Prix presented by LIQUI MOLY will also feature an increase in on-track action with IMSA doubling the number of races for the two-day event, the sanctioning body said.
The weekend will feature the addition of the VP Racing SportsCar Challenge, which will see LMP3 Protypes and GSX (GT4) Sports Cars in two 45-minute sprint races. The IMSA WeatherTech SportsCar Championship will stage a 2-hour, 40-minute endurance race with pit stops and driver changes. While the IMSA Michelin Pilot Challenge will complete the weekend with a 100-minute endurance race.
“FCP Euro and LIQUI MOLY have been important partners with Lime Rock Park over the past two years, activating their incredible brands in conjunction with The Park’s record attendance and participation through 2022,” said Lime Rock Park CEO and President Dicky Riegel. “We are thrilled to now announce the expansion of those relationships through their multi-year entitlement of the FCP Euro Northeast Grand Prix presented by LIQUI MOLY. This premiere IMSA event in the Northeast presents the finest sports car racing and the very best drivers in the world.”
In 2022, LIQUI MOLY sponsored the LIQUI MOLY Autocross Series and the LIQUI MOLY Autocross Invitational at Lime Rock Park, which hosted more than 300 drivers of all skill levels on the FCP Euro Proving Grounds throughout the season.
“Lime Rock Park is an iconic and historic race track that is widely recognized as one of the best in North America,” said Sebastian Zelger, LIQUI MOLY CEO. “We are thrilled to partner with our friends at FCP Euro and Lime Rock Park once again and continue to provide our premium quality products to its customers and teams. Our products are designed to deliver the ultimate performance and protection for high-performance engines, and we are confident that they will be a valuable addition to Lime Rock Park’s offerings.”
