LIQUI MOLY, manufacturer of automotive lubricants, oils, and additives, has announced its entry into the eXtra Awards Program. The company joins other renowned brands in one of the largest global loyalty programs for independent automotive service center owners, officials note.
The eXtra Awards Program, an initiative designed to offer customers and partners exclusive access to premium products, incentives and special offers, aligns with LIQUI MOLY’s commitment to superior quality and customer engagement, according to the company.
“We are thrilled to join the eXtra Awards Program,” said Eva Tran, marketing director at LIQUI MOLY. “Our customers are our most valuable asset, and this program allows us to give back by rewarding them for their loyalty in a way that enhances their experience with our brand.”
With this relationship, participants in the program can now earn valuable points through the purchase of LIQUI MOLY’s extensive product line, which includes high-performance motor oils, additives, car care items and specialty products.
“The companies that participate in the eXtra Awards Program are excited to welcome LIQUI MOLY to the eXtra Awards Program. As a top-tier full-range supplier internationally, LIQUI MOLY provides the right solutions for all vehicle types. Its involvement will enhance the service center reach and strengthen the eXtra Awards Program value proposition for the supply partners,” said Mary Thomson, senior loyalty program manager for Bosch in North America.
For more information about the eXtra Awards Program and to explore LIQUI MOLY’s product range, visit extra-awards.com.
