After 10 successful years of working together, LIQUI MOLY and Betamotor announced a continued partnership through 2029. Since 2014, all Betamotor motorcycles have been supplied with motor oil by LIQUI MOLY.
At EICMA in Milan, the two companies announced that they will continue their partnership. “We are very pleased that Betamotor places its trust in us,“ says Salvatore Coniglio, CEO and director of export at LIQUI MOLY.
“Our motorcycles face heavy loads. This places special demands on the motor oil, which is elementary for engine performance and service life,” says Stefano Soldani, sales and marketing manager at Betamotor. “With LIQUI MOLY, we don’t make any compromises, but consistently rely on German quality. We are content that our customers will benefit from this in the future.”
Betamotor has specialized in enduro, motocross and trial bikes for nearly 120 years. The brand also produces mopeds, ALP motorbikes and electric minibikes.
In addition to OEM filling, LIQUI MOLY also supports the Betamotor factory teams in MXGP, EnduroGP and TrialGP, as well as Beta single Brand Trophy and events, offering sponsorship and being the official lubricant partner worldwide.
“Our motorcycle business is growing, assuring us that motorcyclists all around the world are convinced of our quality“, says Markus Kastner, who is responsible for business development in the two-wheeler sector at LIQUI MOLY. “Our longstanding cooperation with Betamotor underlines our expertise in the off-road sector. Both on and off the road, all riders can rely on our tailor-made products – private enthusiasts as well as professionals on the racetrack.”
